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JOURNALIST • AUDIENCE ENGAGEMENT
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JOURNALIST • AUDIENCE ENGAGEMENT
Jeffrey Acevedo is the Mobile Editor at McKinsey & Co.
He oversees the McKinsey Insights app from his newly created role on the Audience Development & Innovation team. Jeffrey joined McKinsey after three years at The Wall Street Journal, where he helped grow off-platform audiences and set a new all-time record for social traffic. He previously spent four years at CNN, driving up engagement on the CNN.com homepage & apps, programming desktop and mobile platforms, and push-alerting breaking news & features to audiences worldwide. Jeffrey also gathered editorial for reporting across CNN networks and affiliates, and wrote stories for the CNN Wire. He previously held roles as Assignment Editor, Reporter, Web Producer and Web Designer at several TV & radio stations.
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I obtained video showing a man who dressed up as a doctor and walked into a hospital, where police say he killed a woman who had just given birth. This was a local story in Puerto Rico, which was later picked up by CNN Greece and a number of affiliates.
SEARCH FOR KILLER ‘DOCTOR’
Produced this short clip for CNNespanol.com and affiliates, showing the lighthearted moment Pope Francis receives a plush toy resembling his image during a historic visit to New York.
POPE FRANCIS IN NEW YORK
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