Jeffrey Acevedo | Mobile Editor at McKinsey & Co.
Jeffrey Acevedo is the Mobile Editor at McKinsey & Co., overseeing the McKinsey Insights app from his newly created role on the Audience Development & Innovation team. He joined McKinsey after three years at The Wall Street Journal, where he helped grow off-platform audiences and set a new all-time record for social traffic.
He previously spent four years at CNN, driving up engagement on the CNN.com homepage and apps, programming desktop and mobile platforms, and push-alerting breaking news and features to audiences worldwide. Jeffrey also gathered editorial for reporting across CNN networks and affiliates, and wrote stories the CNN Wire. He previously held roles as Assignment Editor, Reporter, Web Producer and Web Designer in his native Puerto Rico.
A multi-platform storyteller who has focused on digital audience development for the past 12 years, Jeffrey makes content sound—and feel—human. He crafts sharp headlines and conversational copy that breaks through the noise and strikes a chord with audiences,
New York, NY
English • Español
As seen on CNN
A man pretending to be a doctor walked into a Mayagüez, Puerto Rico hospital, where police say he killed a woman who had just given birth.
Obtained editorial and video, which was picked up by CNN Greece and affiliates.
SEARCH FOR KILLER ‘DOCTOR’
Flagged this lighthearted moment when, during a historic visit to New York, Pope Francis laughed upon receiving a plush toy resembling his image.
Produced this short clip for CNNespanol.com, network use and affiliate distribution.
POPE FRANCIS IN NEW YORK